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No Trademark for Elvis's Image
Highest Court United States Patent and Trademark Office
Year Ended 1999
Plaintiffs Business Entity of Artist(s)
Defendants No Defendants on file
Other Presley, Elvis
Short Description In an invaluable case discussing the perimeters (parameters?) of trademark protection, the Trademark Trial and Appeal Board held that Elvis Presley Enterprises could not obtain a registered trademark in the generic notion of "Elvis's likeness," thereby including all images of Elvis within it's "mark." The court cited Elvis v. Russen ("'Big El Show' Infringe Elvis' Identity?"), in which the court held that trademarks for general images were inappropriate without a more specific designation of the "marks" sought to be covered. In fact, Plaintiff's submissions to the trademark office illustrated that Elvis had many styles and appearances over the years, which could not be summarized by a single description or registration. The T.T.A.B. affirmed the trademark office's denial of Plaintiff's request. No trademark will issue. - LSW

Legal Issues
Trademarks & Unfair Competition Federal (Lanham Act) Registration, Opposition & Cancellation

Opinions In re Elvis Presley Enterprises Inc.
50 U.S.P.Q.2d 1632 / 1999 WL 317628
United States Patent and Trademark Office , April 15, 1999 ( No. 74/454,035 )

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Related Searches Parties
Business Entity of Artist(s) ( Plaintiff )
Presley, Elvis ( Other )

Legal Issues
Trademarks & Unfair Competition / Federal (Lanham Act) / Registration, Opposition & Cancellation

United States Patent and Trademark Office (highest court)

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